Case studies
Blink Booking - Last second...the best way to travel!
  • Blink Booking - Last second...the best way to travel!
  • Blink Booking - Last second...the best way to travel!

Blink Booking

Last second...the best way to travel!

Context and goals
Within the crowded smartphone applications’ market, Now! PR launched Blink Booking, a travel app which allows to book same-night-only 4* and 5* hotels, offering discounted rates. Key goals:
• Position Blink Booking as a reference app in the travel sector
• Explain to the media and the consumers the same-day booking benefits
• Generate app’s download on the App Store and Google Play Store

Strategy
In the first launch phase the PR strategy focused on creating awareness and understanding of the real benefits among the media of the travel sector and tech world. The PR effort was focused on explaining the product and educating the influencers. In the second phase the communication strategy focused on expanding the app’s visibility through creativity in the production of contents and the effectiveness of the publications in producing consumers’ action (downloads).
The PR strategy was supported by a constant creation of original story angles and by the integration of media relations between traditional media, online media and bloggers with the establishment of partnerships with the other parties within the industry.

Activities
• Creative story angle calendar for the media
• Planning of interviews with the Blink Booking management
• Media one-to-one activities and blogger relations
• Scheduling of a national coverage event calendar to support the last-second booking
• Ideation and activation of a Voucher Program for media and bloggers
• Targeted collaborations and partnerships activities with selected travel and fashion blogs
• PR support to Blink Booking during the main sector events in Rimini e Milano
• Partnerships activation with company of the sector for joint actions

Results
Throughout the launch, we generated the equivalent of 1 article per day (on-offline) dedicated to Blink Booking. The total OTS reached was 9+ million of Italians.
All the Tier 1 media reported the launch of the app in Italy.
Progressively increase of downloads produced by the product hype generated by PR.

Link: http://www.blinkbooking.com/en