Maxi Zoo and WWF together for sea turtles

Now!PR managed the communication activities of the campaign "Insieme per gli animali", a charity fundraiser organised by Maxi Zoo to support WWF Italy in its activities for protection of loggerhead sea turtles in the Mediterranean Sea. The first step of this important partnership between Maxi Zoo and WWF Italy, which was announced last July, had as main focus sea turtles. During October 2018 in all Maxi Zoo's stores, customers could purchase the Bracelet of Friendship at the symbolic price of €2, of which €1.50 would be donated to support the WWF campaign #GenerAzioneMare for the protection of marine species in the Mediterranean area. The fundraiser was told in 11 articles on some of the most important Italian lifestyle and pet publications. The charity campaign had a huge success raising €80,000 in just one month.

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