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NOW!PR WITH MAXI ZOO TO SUPPORT THE GUIDE DOGS ASSOCIATION

Now!PR has coordinated the communication activities for the third edition of "Dai Una Zampa", the charity initiative organized by Maxi Zoo to support the Servizio Nazionale Cani Guida dei Lions e Ausili per la Mobilità dei Non Vedenti ONLUS. The Maxi Zoo stores in Italy gave the chance to buy - at the symbolic price of one euro - a "Dai Una Zampa" sticker to show the support for this important charity association. The initiative has been told in 19 articles on the most important Italian websites and magazines, as well as in the national news program TG5. The solidarity campaign ended with a success, collecting a total of 150,000 Euros in donations.

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