Now PR conceived and managed the “Better Week” campaign for Trainline with the main goal of growing brand awareness among consumers and captivate media as well. Willing to take on travelers’ target from 20 to 40 years old directly on the field, Now!PR meant to realize a special initiative right in the Central Railway Station of Milan in a moment of top turnout of people: on Sunday evening. In order to make the back-home time pleasant and positive for travelers, Trainline involved those coming back to the main city at the end of the weekend with a special treat: a gourmet lunch pack full of delicacies and the travel suggestions from Chef Rubio, an influencer and a smart traveler completely concordant with Trainline values. Travelers and fans shared their pictures and selfies with Chef Rubio at Trainline stand using the hashtag #HelloTrainline on their personal social networks.

To support the special activity for Trainline, Now!PR commissioned a research aimed at investigating the italians’ feelings at the end of the weekend, discovering that the secret against the so-called “Sunday Blues” – one of the most reflective and probably the saddest moment of the week as well – is actually travelling more and more.

During the activity at the Central Station at Trainline desk 400 lunch packs with 400 vouchers that can be spent on the App have been given out to travelers; pictures and selfies taken with Chef Rubio were more than 150. The resulting reach of all the social activities linked to the hashtag #HelloTrainline achieved almost 2 Millions. The whole campaign and the research data distribution generated more than 60 publications, with a total reach of 76.341.200.

The whole video of the event is available at this link:


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