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Now!PR with Maxi Zoo for charity initiative “Dai una Zampa!”

Now!PR coordinated the communication activities for the thirs edition of “Dai una Zampa!”, the charity initiative organised by Maxi Zoo to support the National Service for Guide Dogs by Lions. In Maxi Zoo stores it was possible to buy, at the symbolic price of 1€, a “Dai una Zampa!” sticker to show support to this important organisation. This year, the initiative was also endorsed by the selling of “Sarai i miei occhi”, a book containing a series of stories about blind people whose lives are changed thanks to guide dogs trained at Lions Center in Limbiate. This charity initiative was told in 49 articles on the most important Italian magazines and websites.

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