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NOW!PR IS MANAGING MEDIA RELATION FOR BYHOURS

Now!PR communicates for BYHOURS, the first and only online platform and app that allows to book in more than 3,000 hotels with packs of 3, 6 and 12 hours, introducing a new pay-per-use model in the hotel industry called “Microstay”. Now!PR will manage the public relations for BYHOURS, both as regards corporate and service.

Born in Barcelona in 2012 thanks to Christian Rodriguez and Guillermo Gaspart, BYHOURS owns the leadership in the pay-per-use hotel industry in Europe, Latin America and Middle East. The digital tool offers a new approach both for the client and for the hotel through a user-friendly platform.

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