Casavo, the new generation European platform for buying and selling homes, in July announced the closing of a €100 million Series D round and additional credit lines of €300 million.
The goal was to maximize press coverage and involve the leading business newspaper in Italy. Although the company had already agreed to another preview, Now!PR managed to secure an interview with Il Sole 24 ORE for CEO Giorgio Tinacci, which was published online on launch day and in the print edition the following day.
Through the distribution of the press release and subsequent Media Relations activities, Now!PR successfully addressed all the most important economic, financial and generalist media, reaching over 75 publications in two days and managing an interview with the CEO in Repubblica.it published on the same day of the launch.
