Agentforce World Tour Milan 2026

The 2026 edition of Agentforce World Tour Milan, Salesforce’s flagship event dedicated to agentic artificial intelligence applied to business, concluded successfully. On 11 June, the Allianz MiCo Convention Centre welcomed around 6,000 attendees for a day featuring more than 90 sessions, confirming its position as Salesforce’s largest Italian event focused on agentic AI.

Now!PR managed the event’s entire media relations activity, handling press invitations and coordinating on-site interviews. The project involved 25 journalists from ICT, mainstream and technology media, with 20 interviews managed throughout the day.

The press office activity generated significant editorial coverage, resulting in more than 150 articles published across Italy’s leading media outlets, confirming the growing interest in artificial intelligence applied to business and reinforcing Agentforce World Tour Milan’s role as a leading event for the industry.