At the end of 2023, Now!PR designed and launched at the request of Club Med an initiative entirely dedicated to the press in Central and Southern Italy, to show that the Premium All Inclusive travel company allows everyone to experience the uniqueness of the Alps easily, and above all without the hassle of ski or snowboard equipment, travelling light and carefree. The project took shape with a press trip that took place from 21st to 24th January 2024 at Grand Massif Samoëns Morillon, one of the 14 Club Med Resorts in the Alps. This trip was attended by Il Quotidiano di Sicilia, Il Sole 24 ORE, Huffington Post and the two press agencies ANSA and Askanews. The idea was precisely that of allowing those who do not live within easy reach of those areas to experience a few days in the snow of the Alps: in fact, the journeys to this destination started from Rome and Catania.
