Now!PR supported Club Med in the reopening event marking the return of the Pragelato Sestriere Resort for the summer season after a four-year hiatus. To celebrate the reopening, the team engaged Vincenzo Nibali as the event ambassador and curated the participation of a selected group of journalists and content creators, inviting them on an immersive trip to discover the renovated Resort and the unique experiences that only the mountains in summer can offer.
Now!PR managed the project at every stage, starting with the talent scouting process. The selection of Vincenzo Nibali, an iconic figure in Italian sport with an authentic connection to the mountains and the Alps, ensured a high-quality experience for participants and secured three exclusive interviews with the champion.
Now!PR managed the project end-to-end, from defining the programme and coordinating logistics for all participants to overseeing the on-site management of every day of the event. The assignment involved the complete management of the initiative and helped establish strong relationships with the participating content creators, extending
