Club Med San Sicario: foundation stone ceremony with Now!PR

On 10 February, the official foundation stone ceremony for the new Club Med San Sicario resort was held in San Sicario, marking a significant milestone in the Group’s strategic expansion plan in Italy. The resort is scheduled to open in 2028 and represents a further step in strengthening Club Med’s premium mountain portfolio.

The ceremony served as a key institutional occasion for the local community and regional authorities, as well as a valuable platform for dialogue between the company, public institutions and the media. The event highlighted the project’s development roadmap and its anticipated economic and social impact on the surrounding area.

Located within the renowned Via Lattea ski area, the new resort embodies a major investment in the Piedmont region. It reinforces Club Med’s positioning in the upscale mountain hospitality segment, while contributing to the international visibility of the destination. The project is expected to generate tangible benefits for the local economy, including job creation and new opportunities for local suppliers and businesses.

Now!PR supported Club Med in the organisation and communication of the event, overseeing media relations and coordinating the participation of national and local press. Nine journalists representing leading newspapers and online outlets attended the ceremony, including la Repubblica, La Stampa, La Valsusa, Valsusa Oggi and Torino Magazine.

The event also attracted strong broadcast coverage, with Rai producing two dedicated reports for TGR Piemonte. Overall, the initiative generated more than 30 pieces of coverage across national and regional outlets, websites and news agencies.