Now! PR managed the media relations activities for the launch on the Italian market of Gorillas, the app that delivers groceries within 10 minutes after placing an order. The startup, founded only a year ago in Berlin, bases its strength on three objectives: wasting less food, always having fresh products available in record time and being able to rely on regularly hired bikers. With Gorillas,users have the guarantee of fast and quality shopping, which supports small local businesses. The launch, which took place on 31st May 2021, was organized through the schedule of preview interviews with Alessandro Colella, General Manager of Gorillas for Italy, with the main Italian newspapers and online lifestyle magazines. The news was published, among others, by La Stampa, Corriere della Sera, Il Sole 24 ORE and ItaliaOggi. In just one month, 80 articles were obtained and a dozen interviews were managed.