Now!PR supported the media relation activities of the first edition of House of Switzerland

From 26th April until 12th June 2022, the Casa degli Artisti in Milan hosted the first Italian edition of House of Switzerland, a temporary networking and communication platform promoting Switzerland’s visibility in important neighbouring regions.

Now!PR supported Presenza Svizzera, the unit of the Federal Department of Foreign Affairs in charge of promoting Switzerland’s image abroad, to promote and increase Switzerland’s positive visibility and credibility in the strategic sectors of the world of innovation and design, generating coverage of the project and its contents and events. The agency was responsible for the direct management of media relations throughout the event – Design Week included – by organising a press tour dedicated to the themes of innovation before the opening of the House and various press conferences and institutional moments during the event, guaranteeing media coverage in both the trade and generalist press for a total of 254 articles over three months.

The project also saw the collaboration of the sister agency BPRESS for the proposal and planning of media partnerships, DOOH and OOH campaigns for Design Week and the development of advertising creativity.