In San Francisco with Salesforce for the tech event of the year

For Dreamforce 2026, Salesforce’s global event dedicated to innovation and AI in business, Now!PR took the lead in managing the Italian media delegation.

At the heart of the Moscone Center, amidst a three-day event featuring over 40,000 attendees and 1,600 in-depth sessions, we designed and managed an end-to-end experience for journalists from top-tier outlets such as Corriere della Sera, Forbes, Inno3 and *HwUpgrade*. From logistical coordination to creating a tailored schedule of one-on-one meetings and interviews with key Salesforce spokespeople, Now!PR ensured the Italian media had privileged access to the future of business.