Italians return to travel: a 136% increase in Trainline searches for train travels in Italy
With the travel restrictions reducing starting from last April, Italians have finally begun to think about destinations and to organize trips, especially in Italy. In this context, Now!PR has designed and structured a comparison between two periods of the year (pre and post restrictions) using the data provided by Trainline leading app for train and bus travels in Europe: the volume of searches for train travel in Italy on the platform jumped by 136% in the two months following April 26, 2021 compared to the previous two months. The analysis of the data also made it possible to prepare a ranking of the 25 seaside resorts preferred by Italian travelers. In this way Now! PR was able to focus communication activities on local portals of the regions affected by the ranking, as well as national and travel media. The press review on the news currently includes more than 30 articles, including Repubblica.it, Panorama, local newspapers such as Il Secolo XIX and travel consumer portals such as Siviaggia.it.