Nothing, a consumer electronics company co-founded by former number one at One Plus Carl Pei, has relied on Now! PR for the launch of its first product: the true wireless earphones ear (1). Nothing ear (1) combines raw beauty and precise engineering, with Active Noise Cancellation, for a pure sound experience. The agency supported the company by organizing preview product tests with some of the most important tech journalists on the Italian media scenario. The actual launch took place on July 27, 2021, generating great interest in the Italian press. Some of the most important Italian generalist and consumer tech media outlets (including Il Sole 24 ORE, Class CNBC, Wired and Panorama) have in fact tested the earphones (1) and then published extremely positive reviews.