Now! PR managed the media relation activities for the launch of Mozilla VPN on the Italian market. The virtual private network developed by the manufacturer of the famous web browser Firefox was born from the desire to provide users with even more complete protection during their daily online browsing. Attention to security and privacy is what has always distinguished Mozilla from other major tech companies. Mozilla has 20 years of experience in putting people first and in the fight for online privacy. The launch of the new service, which took place on July 13, 2021, was managed through the organisation of dedicated preview interviews with Dave Camp, Mozilla’s Chief Core Products, and leading Italian newspapers. The news was reported by the most important generalist and consumer tech media outlets in Italy. The communication activities managed by Now!PR led to the publication of 28 articles.