On March 5, 2026, Now!PR supported Nothing, the technology company known for its distinctive approach to design and innovation, in the global launch of the new Phone (4a), Phone (4a) Pro and Headphone (a), unveiled during an international event in London.
The agency coordinated the participation of Italian media, involving 10 journalists from both tech and mainstream outlets as well as some of the most influential creators in the Italian tech landscape. Among the attendees were representatives from la Repubblica, Wired, HDBlog and SmartWorld, together with creators such as Otto Climan and Andrea Galeazzi, who had the opportunity to discover the new devices in advance and test their features first-hand.
Alongside the management of the international event, Now!PR also coordinated the full media relations activities related to the launch in Italy, including the distribution of press materials, the organization of product reviews, and the shipment of devices to a broader network of tech journalists and creators. This activity helped amplify the impact of the announcement beyond the London event, leading to the publication of reviews, in-depth articles and social media content from media outlets and creators who were able to test the new devices in the weeks following the launch.
