Now!PR communicates the groundbreaking of CyrusOne’s first data center in Italy

Now!PR supported CyrusOne, a global operator in the development and management of data centers, in handling the media relations activities on the occasion of the groundbreaking ceremony of the MIL1 data center in Segrate (Milan), a key moment for the company’s entry into the Italian market and for positioning the project within the debate on digital infrastructure, innovation, and territorial development.

Now!PR managed the communication activities of the initiative, adopting a consultancy-driven approach aimed at highlighting both the industrial relevance of the project and its impact on the territory, supporting CyrusOne across the different phases of the activity and actively managing the engagement of local institutions.

A central role was played in media engagement and management, with the participation of a qualified panel of journalists from national, local, and tech-focused outlets, including Il Sole 24 Ore, Avvenire, Il Giorno, and 01net.

The event generated broad and positive coverage, with articles published in key media outlets that highlighted the strategic value of the investment, Milan’s positioning as a hub for digital infrastructure, and the benefits for the Segrate area in terms of development, sustainability, and urban regeneration.