Now!PR supported iliad Italia in the media relation activities related to the launch of the broadband offer of the brand, on the occasion of the launch event addressed to partners and press. The event took place on Tuesday 25th January 2022 at Superstudio Più in Milan and was attended by 200 people, including 48 journalists. In addition to being present at the event, the agency managed the organization of a Q&A with the press at the end of the keynote and a remote Q&A for journalists who could participate in presence. The news of the launch was covered by all national newspapers (including Corriere della Sera, la Repubblica, Il Sole 24 ORE, MF-Milano Finanza, La Stampa, Il Giornale) and by the main generalist, technology and finance news sites. Concurrently with the launch, the CEO of iliad Italy Benedetto Levi participated to the tv programme “CEO Talks”, airing on Class CNBC hosted by the Editor-in-Chief Andrea Cabrini. The news of iliad Italia’s arrival in the broadband market generated a total of 236 articles in just a few days.