Now! PR managed the media relations activities for the launch of Fiverr in Italy. Fiverr is the platform that connects businesses of all sizes with freelancers offering digital services in over 400 categories including graphic design, digital marketing, programming, video and animation. The launch, which took place on 24th June 2020, was planned through the organization of preview interviews with the company’s official spokespersons with the main Italian newspapers. The news was published, among others, by La Stampa, Il Foglio, Corriere della Sera, Il Sole 24 ORE and saw a dedicated three-page article on Millionaire. Fiverr’s mission is to change the way the world works together and, according to the company’s data updated as of 30th June 2020, over 2.8 million customers have already purchased services from freelancers working in over 160 countries.