Now!PR’s Media Relations contribution to Salone del Rismarmio 2024

Now!PR supported Assogestioni, the Italian association of asset management companies, in the media relations management of the 14th edition of the Salone del Risparmio, the most important industry event in Italy and Europe in terms of number of participants.

The agency’s work was divided into three phases, before, during and after the event, which saw the team work on different types of activities: from the drafting of press releases, to managing interviews with Assogestioni’s top management and representatives of the SGRs involved, to the creation of a WhatsApp channel dedicated to the media that was particularly popular.

The event, which took place from 9th to 11th April 2024 at the Allianz MiCo in Milan, welcomed over 15,000 visitors in attendance, and more than 6,000 participants connected via the FR|Vision platform. During 4 months of media relations activities, Now!PR managed to generate 1,700 clippings related to the Salone del Risparmio for a media value of €11.6 million.