If 2020 saw a real boom in online shopping, the first months of 2021 seem to give us confirmation that the pandemic and the consequent closures of stores have led to a further global push in the sector, a push destined to remain over time. Salesforce Shopping Index data highlights this, showing how global digital commerce grew 58% year-on-year in the first quarter of 2021, well above pre-COVID levels. Not only that, Italy is the fourth country in the world where it has grown the most (78%) after Canada (111%), the Netherlands (108%) and the United Kingdom (91%). Now! PR managed the communication activities related to the launch of the analysis carried out by Salesforce, activities that led to the publication of 88 articles, including a mention during the weekly column by Paolo Pagliaro within the program Otto e mezzo on La7.