For PR 2022 activities, Trainline’s need was to increase coverage on consumer and lifestyle media, also through partnerships with brands and important faces for the Italian market. Now!PR proposed the creation of a branded podcast in order to generate brand awareness and position Trainline not only as a platform for train reservations, but also as a brand promoting travel-themed lifestyle content.
Now!PR selected Chora Media, Italian podcast company, as a partner and supported Trainline throughout the project: from the definition of the concept, to the selection of the host Ema Stokholma, to the revision of the scripts of the six episodes, to the drafting and distribution of the podcast launch press release.
The Media Relations activities implemented led to the publication of over 20 articles in lifestyle and generalist magazines such as Gqitalia.it, Ad-italia.it, Lastampa.it, Lasvolta.it, Corriere della Sera, Linkiesta.it and the creation of three interviews with podcast host. To support the project, Now!PR has activated partnerships with two of the most important newsletters in the podcast world: Orecchiabile and Questioni d’orecchio.
