Salesforce Holiday Predictions tell us about how 2020 Christmas will be

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  2. Consumption

Our country’s digital footprint is growing even more due to the challenges that Covid-19 has imposed on those who do business. Before the pandemic, online commerce represented only 15% of total purchases, while in-person transactions accounted for 85%. We are now facing a whole new trend: consumers feel more comfortable not only browsing but also shopping online, and brands and retailers have had to adapt their multi-year digital transformation strategies in just a few weeks. Numerous evidences emerged from the analysis of the data collected in Salesforce Shopping Index, the tool that allows you to analyze and view the trend of online transactions of more than a billion consumers in the world, and told to the press in a dedicated event – strictly online – last November 26th by the Italian Salesforce spokespeople. The result of this activity, managed and coordinated by Now!PR, was the presence of 13 newspapers and the publication of 20 articles on research data.

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